From 14th to 16th May the ROMAR GROUP was present at the 22nd edition of BEAUTYWORLD MIDDLE EAST, the largest trade fair in the Middle East for cosmetics and perfumes. The ROMAR GROUP was part of the space organised by the National Perfumes and Cosmetics Association (STANPA) and the Spanish Institute for Foreign Trade (Instituto Español de Comercio Exterior, ICEX), which brought together 55 Spanish companies exporting perfumes, cosmetics, and hygiene products.
As a STANPA representative explained, the Spanish pavilion was “one of the most surprising and striking internationally owing to its design, location, and luminosity”. To be precise, the Spanish pavilion was visited by several institutional delegations during the three days of the fair; the presence should be stressed of the Dubai Business Office directed by Erik Rovina, the Economic and Business Minister, and other emirate authorities.
Spain leads the way in countries exporting cosmetics and perfumes on a world scale and ranks fourth in the perfume category. This is why it is important to continue to increase and strengthen the brands of the ROMAR GROUP on emerging markets.